Ramblings-n-Writings

One of my projects for the month of April has been focused on social media and my business. Living in a rural area, and one of the poorest counties in the country, doesn’t exactly lead to high business volume. My desire is to spread the word more about who I am and what I have to offer. So, I’ve been looking for ways to expand my client base.

The wave of the future seems to be social media – Twitter, Facebook, LinkedIn, blogs. People are obsessed with knowing what others are doing and what their opinions are. What better way to connect with potential clients than to go where they are?

My first step was to find a way to make my business website dynamic. That means I needed something that changed periodically so people would keep coming back to the site. What did I do? Created a blog.

My second step was to start tweeting as my business. (Follow me @SkalaCreative.) I’ve been on Twitter for over a year now as an individual. I tweeted about my business and promoted my website with my personal account, but now I wanted something more focused. Having a business twitter helps build name recognition in the minds of potential clients.

My third step involved updating my profile on LinkedIn and making some more connections. I started using LinkedIn a long time ago (don’t ask for specifics because I don’t remember how long ago! ). Since the connections on LinkedIn are more professional in nature, I view it as a good spot to showcase my previous work experience. 

My fourth step started today when I made a Facebook page for my business. I have a totally different group of friends on Facebook than I do on Twitter. Creating a Facebook page will help put that group of friends in contact with my business on a regular basis too. (If you want to join the Facebook page, the link is in the sidebar to the left. Hope to connect with you there!)

Throughout this entire process, I’ve read hundreds of articles about “how to” and “how not to.” I’m so grateful for friends who have walked the road ahead of me and aren’t afraid to share their knowledge with me.

My goal for May is to be consistent in blogging and updating (that goes for both my business and personal sites!).

Now I just need to figure out how to automate everything …

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